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What makes podcast ads effective? New research.

Posted on by Brad Hill

In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading →

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Nielsen’s new radio measurement standard increases reported listening

Posted on by Brad Hill

In the Spring 2025 Nielsen radio ratings period, the measurement company reports “signifanct increases in listening across demographics and time periods. versus Fall 2024. he report represents the May-June-July period. The sudden apparent jump in listening is catalyzed by a change in the Portable People Meters, which now register three-minute listening periods qualifies as the defining standard for listening to a station Continue Reading →

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Steve Goldstein:The SEO Collapse: Did Podcasts Replace Late Night?

Posted on by Brad Hill

by Steve Goldstein

In Steve’s latest column, a detailed and interesting analysis of an historical moment. “Stephen Colbert’s exit from The Late Show is more than a changing of the guard. It’s a flashing red signal that the entire late-night ecosystem is being upended. The space late-night TV once owned has changed rapidly, with podcasts playing a central role in that transformation.” “Podcasts aren’t just taking the mic. They’re taking the moment.” Continue Reading →

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James Cridland’s Radioland – The biggest radio stations in the US

Posted on by James Cridland

by James Cridland

In this week’s exceptionally deep and thoughtful guest column, James puts a focus on the BBC Sounds media and radio app, which is scheduled to be discontinued outside of the UK today. Also covered: how BBC Sounds is performing inside the UK. (Preview: Slight gain; older listeners.) Moving on from the BBC, James reports on the biggest radio stations in the U.S., one great YouTube video, a retroactive look at “AI Ashley,” census data about radio listenership, visual advertising in radio, and James’ “universal radio” idea. Buckle in. Continue Reading →